Electric Mind’s article cover a wide range of neuroscientific topics; the articles also offer a neuroscientific perspectives on society and culture. Our growing selection provides an authentic perspective which we attempt to make accessible. At times, we will also publish technical articles related to neuroscientific methods or behavioiural neuroscience protocols, these articles may, for some readers, be technically dense and could potentially be too weighty to bear. Our approach will gaurantee that everyone has some points of entry. We hope that you will find these articles thought-provoking. If you do, please do not hestitate to subscribe to receive notices of regular updates.

ARTICLES

The Essence of Electroencephalography

BY MATTHEW M GERHOLD

Neuromarketing Insights: Myth or Legitimate Science (Part 1)

BY MATTHEW M GERHOLD

The Perceptual Cycle and its Relevance to the Audio-Visual Content

BY MATTHEW M GERHOLD